![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ319_lebron_20190828142017_ZH.jpg?uuid=7caf9cee-c9c0-11e9-9264-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success](https://www.cityam.com/wp-content/uploads/nba-player-lebron-james-visits-china-90035964-5666be5fede89.jpg)
Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success
![LeBron James net worth: Los Angeles Lakers star's vast fortune boosted by mega Nike deal | Other | Sport | Express.co.uk LeBron James net worth: Los Angeles Lakers star's vast fortune boosted by mega Nike deal | Other | Sport | Express.co.uk](https://cdn.images.express.co.uk/img/dynamic/4/590x/LeBron-James-net-worth-1194228.jpg?r=1571793557866)
LeBron James net worth: Los Angeles Lakers star's vast fortune boosted by mega Nike deal | Other | Sport | Express.co.uk
![LeBron James Autographed & Inscribed Game-Used Nike LeBron 11 Shoes (vs. Nuggets 3/14/14), 1 of 1 at Amazon's Sports Collectibles Store LeBron James Autographed & Inscribed Game-Used Nike LeBron 11 Shoes (vs. Nuggets 3/14/14), 1 of 1 at Amazon's Sports Collectibles Store](https://m.media-amazon.com/images/I/61AND-o0HVL._AC_UF1000,1000_QL80_.jpg)
LeBron James Autographed & Inscribed Game-Used Nike LeBron 11 Shoes (vs. Nuggets 3/14/14), 1 of 1 at Amazon's Sports Collectibles Store
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)